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001 ocn310399357;

003 OCoLC;

005 20141212050211.0;

008 090709s2009 nyua b 001 0 eng c;

020 a| 9781401323493;

020 a| 1401323499;

029 1 a| AU@b| 000044902482;

029 1 a| CDXb| 9643070;

035 a| (Sirsi) o310399357;

035 a| (OCoLC)310399357;

042 a| pcc;

049 a| EREE;

050 14 a| HF5415.1265b| .P46 2009;

082 04 a| 303.48/332| 22;

082 14 a| 303.482| 14;

100 1 a| Penenberg, Adam L.=| ^A469006;

245 10 a| Viral loop :b| from Facebook to Twitter, how today's smartest businesses grow themselves /c| Adam L. Penenberg.;

250 a| 1st ed.;

300 a| ix, 274 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [253]-266) and index.;

505 0 a| An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.;

520 a| From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.;

650 0 a| Viral marketing.=| ^A1234185;

650 0 a| Online social networksx| Economic aspects.=| ^A708333;

650 0 a| Electronic commercex| Marketing.=| ^A381307;

650 0 a| Businessx| Computer network resources.=| ^A990501;

650 7 a| Social networkingx| Economic aspects.2| sears;

650 7 a| Social networkingx| Intenet resources.2| sears;

650 7 a| Businessx| Internet resources.2| sears;

994 a| C0b| ERE;

938 a| Baker and Taylorb| BTCPn| BK0008204469;

938 a| YBP Library Servicesb| YANKn| 3029600;

938 a| Coutts Information Servicesb| COUTn| 9643070;

596 a| 1;

998 a| 2192967;

999 a| HF5415.1265 .P46 2009w| LCc| 1i| 30372015321992d| 12/3/2021e| 8/1/2019f| 2/7/2011g| 1l| JGESm| JOYNERn| 4q| 2r| Ys| Yt| JGESBKu| 4/16/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.

Author/creator	Penenberg, Adam L.
Format	Book
Edition	1st ed.
Publication Info	New York : Hyperion, ©2009.
Description	ix, 274 pages : illustrations ; 25 cm
Subjects	Viral marketing. Online social networks--Economic aspects. Electronic commerce--Marketing. Business--Computer network resources.

Contents	An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
Abstract	From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Bibliography note	Includes bibliographical references (p. [253]-266) and index.
ISBN	9781401323493
ISBN	1401323499

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.1265 .P46 2009	✔ Available	Place Hold

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.

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