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001 ocn369141623;

003 OCoLC;

005 20141212050210.0;

008 090611s2009 nyua b 001 0 eng ;

010 a| 2009021748;

020 a| 0230615600;

020 a| 9780230615601;

029 1 a| AU@b| 000044329037;

029 1 a| CDXb| 9111532;

035 a| (Sirsi) o369141623;

035 a| (OCoLC)369141623;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5823b| .T37 2009;

082 00 a| 659.12| 22;

245 00 a| Testimonial advertising in the American marketplace :b| emulation, identity, community /c| edited by Marlis Schweitzer and Marina Moskowitz.;

250 a| 1st ed.;

260 a| New York :b| Palgrave Macmillan,c| 2009.;

300 a| viii, 240 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingz| United Statesx| History.=| ^A989797;

650 0 a| Advertisingz| United Statesx| Psychological aspects.=| ^A8788;

700 1 a| Schweitzer, Marlis.=| ^A1209102;

700 1 a| Moskowitz, Marina,d| 1968-=| ^A586324;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0913/2009021748-b.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0913/2009021748-d.html;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/enhancements/fy0913/2009021748-t.html;

994 a| C0b| ERE;

938 a| Blackwell Book Serviceb| BBUSn| R7821021c| $80.00;

938 a| Coutts Information Servicesb| COUTn| 9111532;

596 a| 1;

998 a| 2192954;

999 a| HF5823 .T37 2009w| LCc| 1i| 30372015410787d| 2/6/2019e| 6/8/2010l| JGESm| JOYNERq| 2r| Ys| Yt| JGESBKu| 5/27/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz.

Other author	Schweitzer, Marlis.
Other author	Moskowitz, Marina, 1968-
Format	Book
Edition	1st ed.
Publication Info	New York : Palgrave Macmillan, 2009.
Description	viii, 240 pages : illustrations ; 22 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Supplemental Content	Table of contents only
Subjects	Advertising--United States. --History. Advertising--United States. --Psychological aspects.

Bibliography note	Includes bibliographical references and index.
LCCN	2009021748
ISBN	0230615600
ISBN	9780230615601

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .T37 2009	✔ Available	Place Hold

Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz.

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