No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone.
| Author/creator | Hayes, Tom |
| Other author | Malone, Michael S. (Michael Shawn), 1954- |
| Format | Book |
| Publication Info | New York : Portfolio, 2009. |
| Description | viii, 274 pages ; 24 cm |
| Subjects |
| Contents | Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots. |
| General note | Includes index. |
| LCCN | 2009013094 |
| ISBN | 9781591842675 |
| ISBN | 1591842670 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1265 .H39 2009 | ✔ Available | Place Hold |