/LC.GIF&client=easterncarolinaedu)
The next big thing : spotting and forecasting consumer trends for profit / William Higham.
| Author/creator | Higham, William |
| Format | Book |
| Publication Info | London ; Philadelphia : Kogan Page Limited, 2009. |
| Description | ix, 261 pages : illustrations ; 25 cm |
| Subjects |
| Contents | The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2009017056 |
| ISBN | 9780749454500 (alk. paper) |
| ISBN | 0749454504 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.3 .H54 2009 | ✔ Available | Place Hold |