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001 ocn263993796;

003 OCoLC;

005 20141212050208.0;

008 081121s2010 pauab b 001 0 eng ;

010 a| 2008047856;

015 a| GBA9522342| bnb;

016 7 a| 0152662322| Uk;

020 a| 9781439900154 (alk. paper);

020 a| 1439900159 (alk. paper);

029 1 a| CDXb| 9033757;

029 1 a| AU@b| 000043644634;

035 a| (Sirsi) o263993796;

035 a| (OCoLC)263993796;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.2b| .W29 2010;

082 00 a| 658.8/32| 22;

100 1 a| Ward, Douglas B.,d| 1961-=| ^A1209181;

245 12 a| A new brand of business :b| Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /c| Douglas B. Ward.;

260 a| Philadelphia :b| Temple University Press,c| 2010.;

300 a| viii, 228 pages :b| illustrations, maps ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.;

600 10 a| Parlin, Charles Coolidge,d| 1872-1942.=| ^A1210491;

610 20 a| Curtis Publishing Company.=| ^A37784;

650 0 a| Marketing researchz| United Statesx| History.=| ^A1022959;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 2967508;

938 a| Coutts Information Servicesb| COUTn| 9033757;

596 a| 1;

998 a| 2192909;

999 a| HF5415.2 .W29 2010w| LCc| 1i| 30372015322024d| 5/28/2010e| 4/22/2010l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/19/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

Author/creator	Ward, Douglas B., 1961-
Format	Book
Publication Info	Philadelphia : Temple University Press, 2010.
Description	viii, 228 pages : illustrations, maps ; 22 cm
Subjects	Parlin, Charles Coolidge, 1872-1942. Curtis Publishing Company. Marketing research--United States. --History.

Contents	A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
Bibliography note	Includes bibliographical references and index.
LCCN	2008047856
ISBN	9781439900154 (alk. paper)
ISBN	1439900159 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .W29 2010	✔ Available	Place Hold

A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

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