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LEADER 01712cam a22004934a 4500

001 ocn317750498;

003 OCoLC;

005 20141212050207.0;

008 090617s2009 enka b 001 0 eng ;

010 a| 2009930876;

015 a| GBA9339532| bnb;

016 7 a| 0151040932| Uk;

020 a| 9781848441651 (hbk.);

020 a| 1848441657 (hbk.);

029 1 a| AU@b| 000044814055;

029 1 a| NLGGCb| 316189979;

029 1 a| CDXb| 9838770;

035 a| (Sirsi) o317750498;

035 a| (OCoLC)317750498;

042 a| lccopycat;

049 a| EREE;

050 00 a| HF5415.2b| .S16 2009;

082 04 a| 658.832| 22;

084 a| 85.402| bcl;

100 1 a| Salzberger, Thomas.=| ^A1222675;

245 10 a| Measurement in marketing research :b| an alternative framework /c| Thomas Salzberger.;

300 a| xvii, 482 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 443-464) and indexes.;

650 0 a| Marketing researchx| Methodology.=| ^A1005304;

650 0 a| Rasch models.=| ^A710148;

650 17 a| Marktonderzoek.2| gtt;

650 17 a| Meetmethoden.2| gtt;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 100514536;

938 a| Coutts Information Servicesb| COUTn| 9838770;

938 a| Blackwell Book Serviceb| BBUSn| R4824821c| $225.00;

596 a| 1;

998 a| 2192890;

999 a| HF5415.2 .S16 2009w| LCc| 1i| 30372015331686d| 9/30/2011e| 8/24/2011l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 5/3/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Measurement in marketing research : an alternative framework / Thomas Salzberger.

Author/creator	Salzberger, Thomas
Format	Book
Publication Info	Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2009.
Description	xvii, 482 pages : illustrations ; 24 cm
Subjects	Marketing research--Methodology. Rasch models.

Bibliography note	Includes bibliographical references (p. 443-464) and indexes.
LCCN	2009930876
ISBN	9781848441651 (hbk.)
ISBN	1848441657 (hbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .S16 2009	✔ Available	Place Hold

Measurement in marketing research : an alternative framework / Thomas Salzberger.

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