Tools

LEADER 01827cam a22004214a 4500

001 ocn351322211;

003 OCoLC;

005 20141212050207.0;

008 090529s2010 caua b 001 0 eng ;

010 a| 2009021715;

015 a| GBA9846322| bnb;

016 7 a| 0153573992| Uk;

020 a| 9781412963121 (cloth);

020 a| 1412963125 (cloth);

029 1 a| AU@b| 000044263006;

035 a| (Sirsi) o351322211;

035 a| (OCoLC)351322211;

049 a| EREE;

050 00 a| HF5415.13b| .C57 2010;

082 00 a| 658.82| 22;

100 1 a| Clow, Kenneth E.=| ^A1047037;

245 10 a| Marketing management :b| a customer-oriented approach /c| Kenneth E. Clow, Donald Baack.;

300 a| xxviii, 537 pages :b| color illustrations ;c| 29 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.;

650 0 a| Marketingx| Management.=| ^A20223;

700 1 a| Baack, Donald.=| ^A1059925;

994 a| C0b| ERE;

938 a| Blackwell Book Serviceb| BBUSn| R5822140c| $92.95;

938 a| YBP Library Servicesb| YANKn| 3066490;

596 a| 1;

998 a| 2192885;

999 a| HF5415.13 .C57 2010w| LCc| 1i| 30372015322131d| 11/20/2019e| 9/12/2019l| JGESm| JOYNERn| 4q| 2r| Ys| Yt| JGESBKu| 4/19/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.

Author/creator	Clow, Kenneth E.
Other author	Baack, Donald.
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage, ©2010.
Description	xxviii, 537 pages : color illustrations ; 29 cm
Subjects	Marketing--Management.

Contents	The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Bibliography note	Includes bibliographical references and index.
LCCN	2009021715
ISBN	9781412963121 (cloth)
ISBN	1412963125 (cloth)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .C57 2010	✔ Available	Place Hold

Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.

Click here for more information about this title

Availability