Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
| Author/creator | Crane, Frederick G., 1956- |
| Format | Book |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, ©2010. |
| Description | xii, 227 pages : illustrations ; 23 cm |
| Subjects |
| Contents | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Crane, Frederick G. Marketing for entrepreneurs. Thousand Oaks, Calif. : Sage Publications, ©2010 |
| LCCN | 2009023018 |
| ISBN | 9781412953467 (cloth) |
| ISBN | 9781412953474 (pbk.) |
| ISBN | 1412953464 (cloth) |
| ISBN | 1412953472 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .C676 2010 | ✔ Available | Place Hold |