Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

Author/creator Barefoot, Darren, 1974-
Other author Szabo, Julie, 1975-
Format Book
Publication InfoSan Francisco, CA : No Starch Press, ©2010.
Descriptionxxvii, 280 pages : illustrations ; 23 cm
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Subjects

Contents What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
Bibliography noteIncludes bibliographical references and index.
LCCN 2009032426
ISBN9781593271992 (pbk.)
ISBN1593271999 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.1265 .B3334 2010 ✔ Available Place Hold