Crisis of character : building corporate reputation in the age of skepticism / Peter Firestein.
| Author/creator | Firestein, Peter |
| Format | Book |
| Publication Info | New York, NY : Sterling, ©2009. |
| Description | x, 292 pages ; 24 cm |
| Subjects |
| Contents | It's always personal -- The great stealth factor in business -- Structural corruption -- Building reputation across a global company -- Investor relations and the language of value -- Strategy 1: establish core values and reputation will follow -- Strategy 2: see yourself through stakeholders' eyes -- Strategy 3: define your company's landscape -- Strategy 4: build your reputation from the inside out -- Strategy 5: tell your corporate story -- Strategy 6: prepare for crisis -- Strategy 7: the governance imperative. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2009013960 |
| ISBN | 9781402762468 |
| ISBN | 1402762461 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5387 .F564 2009 | ✔ Available | Place Hold |