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LEADER 02175cam a2200385 a 4500

001 ocn276339400;

003 OCoLC;

005 20141212050048.0;

008 090102s2009 maua b 001 0 eng ;

010 a| 2008055182;

020 a| 9781584657682 (cloth : alk. paper);

020 a| 1584657685 (cloth : alk. paper);

035 a| (Sirsi) o276339400;

035 a| (OCoLC)276339400;

040 a| DLCc| DLCd| MJCd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6105.U5b| J66 2009;

082 00 a| 940.53/12| 22;

100 1 a| Jones, John Bush.=| ^A549021;

245 10 a| All-out for victory! :b| magazine advertising and the World War II home front /c| John Bush Jones.;

300 a| xi, 314 pages :b| illustrations (some color) ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [297]-298) and index.;

505 0 a| "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.;

650 0 a| World War, 1939-1945z| United States.=| ^A1023741;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/fy0906/2008055182.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 2191370;

999 a| HF6105.U5 J66 2009w| LCc| 1i| 30372015314146d| 4/16/2010e| 4/7/2010l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/6/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

All-out for victory! : magazine advertising and the World War II home front / John Bush Jones.

Author/creator	Jones, John Bush
Format	Book
Publication Info	Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England, ©2009.
Description	xi, 314 pages : illustrations (some color) ; 24 cm
Supplemental Content	Table of contents only
Subjects	Advertising, Magazine--United States. --History. --20th century. World War, 1939-1945--United States.

Contents	"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
Bibliography note	Includes bibliographical references (p. [297]-298) and index.
LCCN	2008055182
ISBN	9781584657682 (cloth : alk. paper)
ISBN	1584657685 (cloth : alk. paper)

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Joyner	General Stacks	HF6105.U5 J66 2009	✔ Available	Place Hold

All-out for victory! : magazine advertising and the World War II home front / John Bush Jones.

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