Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli.
| Author/creator | Shock, Patti J. |
| Other author | Bowen, John T. |
| Other author | Stefanelli, John M. |
| Format | Book |
| Publication Info | Hoboken, N.J. : J. Wiley & Sons, ©2004. |
| Description | ix, 230 pages ; 24 cm. |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Series | Wiley restaurant basics series Wiley restaurant basics series. ^A1008025 |
| Contents | Introduction: "What am I Getting Myself Into?" -- Location: "Where am I Going to Put This Place?" -- Environmental Analysis: "What am I Up Against?" -- Identifying Your Markets: "Who are My Customers, and What do They Want?" -- 5. Menu Development: "What Should My Sales Kit Look Like?" -- Pricing "What Should I Charge for This Stuff?" -- Service "How Do I Get My Staff to Give the Right Amount of Attention?" -- Other Income Streams: "How Much Extra Stuff Can I Sell?" -- Communications: "How Do I Get on the Guest's Radar Screen?" -- Technology: "How Do I Surf My Way to Success?" -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?" |
| Bibliography note | Includes bibliographical references (p. [219]-230) and index. |
| LCCN | 2002155597 |
| ISBN | 0471226270 |
| ISBN | 9780471226277 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX911.3.M3 S55 2004 | ✔ Available | Place Hold |