Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml.
| Other author | Bloch, Thomas M. |
| Other author | Upah, Gregory D. |
| Other author | Zeithaml, Valarie A. |
| Format | Book |
| Publication Info | Chicago, Ill. : American Marketing Association, ©1985. |
| Description | vi, 138 pages : illustrations ; 28 cm. |
| Subjects |
| Series | Proceedings series / American Marketing Association Proceedings series (American Marketing Association) ^A156503 |
| Bibliography note | Includes bibliographies and index. |
| LCCN | 84024307 |
| ISBN | 0877571740 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.122 .S465 1985 | ✔ Available | Place Hold |