Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml.

Other author Bloch, Thomas M.
Other author Upah, Gregory D.
Other author Zeithaml, Valarie A.
Format Book
Publication InfoChicago, Ill. : American Marketing Association, ©1985.
Descriptionvi, 138 pages : illustrations ; 28 cm.
Subjects

SeriesProceedings series / American Marketing Association
Proceedings series (American Marketing Association) ^A156503
Bibliography noteIncludes bibliographies and index.
LCCN 84024307
ISBN0877571740 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.122 .S465 1985 ✔ Available Place Hold