Googled : the end of the world as we know it / Ken Auletta.
| Author/creator |
Auletta, Ken |
| Format | Book and Print |
| Publication Info | New York : Penguin Press, 2009. |
| Description | xiv, 384 pages ; 25 cm |
| Subject(s) |
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| Contents | Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?. |
| Abstract | A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. |
| Bibliography note | Includes bibliographical references (p. [339]-372) and index. |
| LCCN | 2009024770 |
| ISBN | 9781594202353 |
| ISBN | 1594202354 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HD9696.8.U64 G6623 2009 | ✔ Available | Place Hold |