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001 ocn318411527;

003 OCoLC;

005 20141212045040.0;

008 090701s2009 nyu b 001 0 eng ;

010 a| 2009024770;

020 a| 9781594202353;

020 a| 1594202354;

029 1 a| AU@b| 000044877865;

029 1 a| NZ1b| 13108944;

035 a| (Sirsi) o318411527;

035 a| (OCoLC)318411527;

043 a| n-us---;

049 a| EREE;

050 00 a| HD9696.8.U64b| G6623 2009;

082 00 a| 338.7/61025042| 22;

100 1 a| Auletta, Ken.=| ^A113417;

245 10 a| Googled :b| the end of the world as we know it /c| Ken Auletta.;

260 a| New York :b| Penguin Press,c| 2009.;

300 a| xiv, 384 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [339]-372) and index.;

505 0 a| Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.;

520 a| A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.;

610 20 a| Google (Firm)=| ^A609625;

650 0 a| Internet industryz| United States.=| ^A991946;

650 0 a| Web search enginesz| United Statesx| History.=| ^A442317;

650 0 a| Internet searching.=| ^A442316;

949 a| HD9696.8.U64b| G6623 2009h| JOYNER48o| jmpli| 30372015209023;

994 a| C0b| ERE;

596 a| 1;

998 a| 2154187;

999 a| HD9696.8.U64 G6623 2009w| LCc| 1i| 30372015209023d| 5/25/2014e| 4/27/2014l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 1/26/2010x| BOOKz| JSTACKSo| .STAFF. jmpl;

Googled : the end of the world as we know it / Ken Auletta.

Author/creator	Auletta, Ken
Format	Book
Publication Info	New York : Penguin Press, 2009.
Description	xiv, 384 pages ; 25 cm
Subjects	Google (Firm) Internet industry--United States. Web search engines--United States. --History. Internet searching.

Contents	Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
Abstract	A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Bibliography note	Includes bibliographical references (p. [339]-372) and index.
LCCN	2009024770
ISBN	9781594202353
ISBN	1594202354

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Joyner	General Stacks	HD9696.8.U64 G6623 2009	✔ Available	Place Hold

Googled : the end of the world as we know it / Ken Auletta.

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