The evolutionary bases of consumption / Gad Saad.

Author/creator Saad, Gad
Format Book
Publication InfoMahwah, N.J. : L. Erlbaum Associates, 2007.
Descriptionxx, 339 pages ; 24 cm.
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Supplemental ContentTable of contents only
Subjects

SeriesMarketing and consumer psychology series
Marketing and consumer psychology series. ^A582050
Contents What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
Bibliography noteIncludes bibliographical references (p. 277-316) and indexes.
LCCN 2006030454
ISBN0805851496 (cloth : alk. paper)
ISBN9780805851496 (cloth : alk. paper)
ISBN080585150X (pbk. : alk. paper)
ISBN9780805851502 (pbk. : alk. paper)
ISBN1410616304 (e-book)
ISBN9781410616302 (e-book)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .S2 2007 ✔ Available Place Hold