The evolutionary bases of consumption / Gad Saad.
| Author/creator | Saad, Gad |
| Format | Book |
| Publication Info | Mahwah, N.J. : L. Erlbaum Associates, 2007. |
| Description | xx, 339 pages ; 24 cm. |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents only |
| Subjects |
| Series | Marketing and consumer psychology series Marketing and consumer psychology series. ^A582050 |
| Contents | What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research. |
| Bibliography note | Includes bibliographical references (p. 277-316) and indexes. |
| LCCN | 2006030454 |
| ISBN | 0805851496 (cloth : alk. paper) |
| ISBN | 9780805851496 (cloth : alk. paper) |
| ISBN | 080585150X (pbk. : alk. paper) |
| ISBN | 9780805851502 (pbk. : alk. paper) |
| ISBN | 1410616304 (e-book) |
| ISBN | 9781410616302 (e-book) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.32 .S2 2007 | ✔ Available | Place Hold |