/LC.GIF&client=easterncarolinaedu)
Event sponsorship / Bruce E. Skinner, Vladimir Rukavina.
| Author/creator | Skinner, Bruce E. |
| Other author | Rukavina, Vladimir. |
| Format | Book |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, ©2003. |
| Description | xxii, 298 pages : illustrations ; 25 cm. |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Series | The Wiley event management series Wiley event management series. ^A691457 |
| Contents | Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. |
| General note | Published simultaneously in Canada. |
| Bibliography note | Includes bibliographical references (p. 249-254) and index. |
| LCCN | 2002010348 |
| ISBN | 0471126012 (cloth : alk. paper) |
| ISBN | 9780471126010 (cloth : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD59.35 .S55 2003 | ✔ Available | Place Hold |