ECU Libraries Catalog

Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

Author/creator Mathews, Brian (Brian Scott)
Format Book and Print
Publication InfoChicago : American Library Association, 2009.
Descriptionxv, 171 pages : illustrations ; 23 cm
Contents Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Summary In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Local noteLittle-355996--305131058333Z
Bibliography noteIncludes bibliographical references and index.
LCCN 2008047408
ISBN9780838909843 (alk. paper)
ISBN0838909841 (alk. paper)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks Z716.3 .M344 2009 ✔ Available Place Hold
Laupus Books - Stacks Z 716.3 M429M 2009 ✔ Available Place Hold

Related Titles