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001 ocn272665315;

003 OCoLC;

005 20141212043946.0;

008 081031s2009 ilua b 001 0 eng ;

010 a| 2008047408;

015 a| GBA9404892| bnb;

016 7 a| 0151179932| Uk;

020 a| 9780838909843 (alk. paper);

020 a| 0838909841 (alk. paper);

029 1 a| CDXb| 9156790;

029 1 a| AU@b| 000043616072;

029 1 a| NZ1b| 12881713;

029 1 a| BWXb| R3785639;

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029 1 a| GEBAYb| 11205585;

035 a| (Sirsi) o272665315;

035 a| (OCoLC)272665315;

049 a| EREEa| NEHH;

050 00 a| Z716.3b| .M344 2009;

082 00 a| 021.72| 22;

100 1 a| Mathews, Brianq| (Brian Scott)=| ^A997531;

245 10 a| Marketing today's academic library :b| a bold new approach to communicating with students /c| Brian Mathews.;

260 a| Chicago :b| American Library Association,c| 2009.;

300 a| xv, 171 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.;

520 8 a| In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.;

650 0 a| Academic librariesx| Marketing.=| ^A313143;

650 0 a| Academic librariesx| Public relations.=| ^A313143;

650 0 a| Libraries and students.=| ^A249780;

650 0 a| Advertisingx| Libraries.=| ^A53419;

650 2 a| Libraries.=| ^A918531;

650 2 a| Public Relations.=| ^A917725;

650 2 a| Marketing.=| ^A930905;

650 07 a| Wissenschaftliche Bibliothek.2| swd;

650 07 a| Marketing.2| swd;

650 07 a| Student.2| swd;

650 07 a| Zielgruppe.2| swd;

651 7 a| USA.2| swd?| UNAUTHORIZED;

938 a| YBP Library Servicesb| YANKn| 2962468;

938 a| Baker and Taylorb| BTCPn| BK0008204612;

938 a| Coutts Information Servicesb| COUTn| 9156790;

938 a| Blackwell Book Serviceb| BBUSn| R3785639c| $48.00;

949 a| Z 716.3 M429m 2009h| HSL70i| 31740082716675o| hdjrp| $ 57.00;

994 a| C0b| NEH;

096 a| Z 716.3 M429m 2009;

590 a| Little-355996--305131058333Z;

096 a| Z 716.3b| M429m 2009;

596 a| 1 2 4;

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999 a| Z716.3 .M344 2009w| LCc| 1i| 30372015486696d| 6/4/2019e| 4/23/2019f| 2/7/2011g| 1l| JGESm| JOYNERn| 6q| 1r| Ys| Yt| JGESBKu| 10/12/2009x| BOOKz| JSTACKSo| .STAFF. jmpl;

999 a| Z 716.3 M429M 2009w| NLMc| 1i| 31740082716675d| 7/30/2013e| 7/10/2013l| HSLBKm| HSLn| 1p| $57.00r| Ys| Yt| HBKu| 9/16/2011x| BOOKz| HSTACKSo| .STAFF. hdjr;

Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

Author/creator	Mathews, Brian
Format	Book
Publication Info	Chicago : American Library Association, 2009.
Description	xv, 171 pages : illustrations ; 23 cm
Subjects	Academic libraries--Marketing. Academic libraries--Public relations. Libraries and students. Advertising--Libraries. Libraries. Public Relations. Marketing.

Contents	Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Summary	In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Local note	Little-355996--305131058333Z
Bibliography note	Includes bibliographical references and index.
LCCN	2008047408
ISBN	9780838909843 (alk. paper)
ISBN	0838909841 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .M344 2009	✔ Available	Place Hold
Laupus	Books - Stacks	Z 716.3 M429M 2009	✔ Available	Place Hold

Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

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