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LEADER 01295cam a2200361 a 4500

001 ocm09256281;

005 20141212042530.0;

008 830125s1983 nju bf 001 0 eng ;

010 a| 83003093;

020 a| 0135577284 (pbk.);

020 a| 0135577365 (hard);

035 a| (Sirsi) o09256281;

035 a| (OCoLC)9256281;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| ERER;

050 00 a| HF5415.2b| .R82 1983;

082 0 a| 658.8/32| 19;

100 1 a| Ruddick, Morris E.=| ^A145195;

245 14 a| The marketing research handbook :b| a decision-oriented approach /c| Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.;

300 a| xi, 210 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "A Spectrum book.";

504 a| Includes bibliographical references and index.;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Sherwood, Philip K.=| ^A139609;

700 1 a| Stevens, Robert E.,d| 1942-=| ^A137753;

919 a| BOOK;

596 a| 1;

998 a| 199779;

999 a| HF5415.2 .R82 1983w| LCc| 1i| 310372002290463d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 8/10/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

The marketing research handbook : a decision-oriented approach / Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.

Author/creator	Ruddick, Morris E.
Other author	Sherwood, Philip K.
Other author	Stevens, Robert E., 1942-
Format	Book
Publication Info	Englewood Cliffs, N.J. : Prentice-Hall, ©1983.
Description	xi, 210 pages ; 24 cm
Subjects	Marketing research.

General note	"A Spectrum book."
Bibliography note	Includes bibliographical references and index.
LCCN	83003093
ISBN	0135577284 (pbk.)
ISBN	0135577365 (hard)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .R82 1983	✔ Available	Place Hold

The marketing research handbook : a decision-oriented approach / Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.

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