Choice models for buyer behavior / editor, Leigh McAlister.

Other author McAlister, Leigh.
Format Book
Publication InfoGreenwich, Conn. : JAI Press, ©1982.
Descriptionxviii, 349 pages : illustrations ; 24 cm.
Subjects
Consumers--Research. --Mathematical models.
Motivation research (Marketing)--Mathematical models.
Consumers' preferences--Mathematical models.

SeriesResearch in marketing. Supplement ; 1(1982)
Research in marketing. Supplement ; 1. ^A144518
Bibliography noteIncludes bibliographies.
LCCN 82227070
ISBN0892322675

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.3 .C46 1982 ✔ Available Place Hold