Tools

LEADER 01260cam a2200361 a 4500

001 ocm09049195;

005 20141212042403.0;

008 830120s1983 ilua b 000 0 eng ;

010 a| 82071900;

019 a| 9071494;

020 a| 0256028508 (pbk.);

035 a| (Sirsi) o09049195;

035 a| (OCoLC)9049195;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| ERE*;

050 00 a| HF1009.5b| .R49 1983;

082 0 a| 658.8/482| 19;

100 1 a| Ricks, David A.=| ^A634717;

245 10 a| Big business blunders :b| mistakes in multinational marketing /c| David A. Ricks.;

260 a| Homewood, Ill. :b| Dow Jones-Irwin,c| 1983.;

300 a| x, 158 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Irwin series in marketing;

504 a| Bibliography: p. 155-158.;

650 0 a| Export marketing.=| ^A27298;

650 0 a| International business enterprises.=| ^A20160;

830 0 a| Irwin series in marketing.=| ^A654546;

919 a| BOOK;

596 a| 1;

998 a| 198381;

999 a| HF1009.5 .R49 1983w| LCc| 1i| 310372002275201d| 5/6/2009e| 2/29/2008f| 3/24/2009g| 1l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 8/10/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Big business blunders : mistakes in multinational marketing / David A. Ricks.

Author/creator	Ricks, David A.
Format	Book
Publication Info	Homewood, Ill. : Dow Jones-Irwin, 1983.
Description	x, 158 pages : illustrations ; 24 cm.
Subjects	Export marketing. International business enterprises.

Series	Irwin series in marketing Irwin series in marketing. ^A654546
Bibliography note	Bibliography: p. 155-158.
LCCN	82071900
ISBN	0256028508 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF1009.5 .R49 1983	✔ Available	Place Hold

Big business blunders : mistakes in multinational marketing / David A. Ricks.

Click here for more information about this title

Availability