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LEADER 01364cam a2200385 a 4500

001 ocm07837405;

005 20141212040757.0;

008 810916s1982 nyu b 001 0 eng ;

010 a| 81016509;

020 a| 0471097152;

035 a| (Sirsi) o07837405;

035 a| (OCoLC)7837405;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| ERE*;

050 00 a| HF5415.3b| .P74;

082 0 a| 658.8/342| 19;

100 1 a| Prince, Melvin.=| ^A134802;

245 10 a| Consumer research for management decisions /c| Melvin Prince, with the collaboration of Irene A. Silbert.;

300 a| xiii, 210 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Ronald series on marketing management;

500 a| "A Ronald Press publication.";

500 a| Includes index.;

504 a| Bibliography: p. 202-208.;

650 0 a| Consumersx| Research.=| ^A134803;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Silbert, Irene A.=| ^A134804;

830 0 a| Ronald series on marketing management.=| ^A632278;

919 a| BOOK;

596 a| 1;

998 a| 187087;

999 a| HF5415.3 .P74w| LCc| 1i| 310372002152908d| 5/6/2009e| 8/30/1992f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 7/26/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert.

Author/creator	Prince, Melvin
Other author	Silbert, Irene A.
Format	Book
Publication Info	New York : Wiley, ©1982.
Description	xiii, 210 pages : illustrations ; 24 cm.
Subjects	Consumers--Research. Marketing research.

Series	Ronald series on marketing management Ronald series on marketing management. ^A632278
General note	"A Ronald Press publication."
General note	Includes index.
Bibliography note	Bibliography: p. 202-208.
LCCN	81016509
ISBN	0471097152

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .P74	✔ Available	Place Hold

Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert.

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