Golden arches east : McDonald's in East Asia / edited by James L. Watson.
| Other author/creator | Watson, James L. |
| Format | Book and Print |
| Publication Info | Stanford, Calif. : Stanford University Press, ©1997. |
| Description | xvi, 256 pages ; 23 cm |
| Subject(s) |
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| Contents | Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing: the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan: changing manners and etiquette / Emiko Obnuki-Tierney -- Afterword: swallowing modernity / Sidney W. Mintz. |
| Local note | Little-316127--305131024285Y |
| Local note | Little-316127--305131024285Y |
| Bibliography note | Includes bibliographical references (p. [239]-245) and index. |
| LCCN | 97022495 |
| ISBN | 0804732051 (cloth : alk. paper) |
| ISBN | 0804732078 (paper : back cover) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | TX945.5.M33 G65 1997 | ✔ Available | Place Hold |