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LEADER 03020cam a2200409 a 4500

001 976226;

005 20141212032541.0;

008 960723s1997 ctua b 001 0 eng ;

010 a| 96032506;

015 a| GB97-39461;

019 a| 37371511;

020 a| 1567200664 (hardcover : alk. paper);

035 a| (Sirsi) o35159286;

035 a| (OCoLC)35159286;

049 a| NPEE;

050 4 a| HD59b| .C635 1997;

082 00 a| 659.2/852| 20;

092 a| 659.285b| C81;

245 00 a| Corporate advocacy :b| rhetoric in the information age /c| edited by Judith D. Hoover.;

300 a| vi, 264 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Corporate advocacy : a powerful persuasive strategy / Judith D. Hoover -- The barbecue on the mount : the robber barons' gospel of self-reliance / Kathleen Ann Lawrence -- Tycoons, lumberjacks, and the notion of "corporate hero" in the American timber industry / Mark P. Moore -- The evolution of the shareholder's voice in American capitalism / James Gaut Ragsdale -- The rhetoric of the money changers : corporate America responds to the Great Depression / C. Brant Short and Michael R. Tracy -- Straight talk : Lee Iacocca as corporate rhetor / Matthew W. Seeger -- Reconstructing corporate culture : corporate advocacy in Fred Meyer's newsletter, The Q-municator / Helen Tate -- Expatriate/repatriate training : corporate advocacy of interculturalism / Cecile W. Garmon -- Beyond argumentative corporate advocacy : natural advocacy / Roger D. Vincent -- Wall Street as main street : a narrative approach to organizational crisis / Barry Alan Morris -- Consumerism : advocacy in the interest of consumers / Robert L. Heath -- Investigating commissions as external advocates : the national transportation safety board and the airline industry / Sally J. Ray -- Union advocacy : power, organizing, and change / Tricia Hansen-Horn and Gabriel M. Vasquez -- Poetics and petrochemicals : organizational performances of the Mississippi River / Leigh Anne Howard -- "Not worth the money I paid for it" : dialogue, diversty, and rhetoric of organizational advocacy / Mark Lawrence McPhail -- Argumentation and corporate advocacy : a synthesis / Janice E. Schuetz.;

650 0 a| Corporationsx| Public relations.=| ^A17229;

650 0 a| Mass media and business.=| ^A137036;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Social responsibility of business.=| ^A285320;

650 0 a| Industrial publicity.=| ^A117334;

700 1 a| Hoover, Judith D.q| (Judith Davis),d| 1940-=| ^A388027;

590 a| Little-302164--305131007923Y;

596 a| 1 2;

998 a| 1722268;

999 a| HD59 .C635 1997w| LCc| 1i| 30372009571271d| 5/6/2009e| 10/13/2008f| 7/31/2008g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 7/24/1997x| BOOKz| JSTACKSo| .STAFF. 0;

Corporate advocacy : rhetoric in the information age / edited by Judith D. Hoover.

Other author	Hoover, Judith D. (Judith Davis), 1940-
Format	Book
Publication Info	Westport, Conn. : Quorum Books, ©1997.
Description	vi, 264 pages : illustrations ; 24 cm
Subjects	Corporations--Public relations. Mass media and business. Corporate image. Social responsibility of business. Industrial publicity.

Contents	Corporate advocacy : a powerful persuasive strategy / Judith D. Hoover -- The barbecue on the mount : the robber barons' gospel of self-reliance / Kathleen Ann Lawrence -- Tycoons, lumberjacks, and the notion of "corporate hero" in the American timber industry / Mark P. Moore -- The evolution of the shareholder's voice in American capitalism / James Gaut Ragsdale -- The rhetoric of the money changers : corporate America responds to the Great Depression / C. Brant Short and Michael R. Tracy -- Straight talk : Lee Iacocca as corporate rhetor / Matthew W. Seeger -- Reconstructing corporate culture : corporate advocacy in Fred Meyer's newsletter, The Q-municator / Helen Tate -- Expatriate/repatriate training : corporate advocacy of interculturalism / Cecile W. Garmon -- Beyond argumentative corporate advocacy : natural advocacy / Roger D. Vincent -- Wall Street as main street : a narrative approach to organizational crisis / Barry Alan Morris -- Consumerism : advocacy in the interest of consumers / Robert L. Heath -- Investigating commissions as external advocates : the national transportation safety board and the airline industry / Sally J. Ray -- Union advocacy : power, organizing, and change / Tricia Hansen-Horn and Gabriel M. Vasquez -- Poetics and petrochemicals : organizational performances of the Mississippi River / Leigh Anne Howard -- "Not worth the money I paid for it" : dialogue, diversty, and rhetoric of organizational advocacy / Mark Lawrence McPhail -- Argumentation and corporate advocacy : a synthesis / Janice E. Schuetz.
Local note	Little-302164--305131007923Y
Bibliography note	Includes bibliographical references and index.
LCCN	96032506
ISBN	1567200664 (hardcover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD59 .C635 1997	✔ Available	Place Hold

Corporate advocacy : rhetoric in the information age / edited by Judith D. Hoover.

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