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LEADER 01412cam a2200397 i 4500

001 ocm06092478;

005 20141212032441.0;

008 800219s1980 nyua b 001 0 eng ;

010 a| 80011347;

020 a| 0471049182;

035 a| (Sirsi) o06092478;

035 a| (OCoLC)6092478;

049 a| ERE*;

050 00 a| HF5415.15b| .C47;

082 0 a| 658.8/3;

100 1 a| Choffray, Jean-Marie.=| ^A1223024;

245 10 a| Market planning for new industrial products /c| Jean-Marie Choffray, Gary L. Lilien.;

300 a| xv, 294 pages :b| illustrations ;c| 25 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Ronald series on marketing management;

500 a| "A Ronald Press publication.";

500 a| Includes indexes.;

504 a| Bibliography: p. 274-285.;

650 0 a| Product management.=| ^A17217;

650 0 a| Product managementv| Case studies.=| ^A17217;

650 0 a| New products.=| ^A17216;

700 1 a| Lilien, Gary L.,d| 1946-=| ^A556379;

830 0 a| Ronald series on marketing management.=| ^A632278;

919 a| BOOK;

596 a| 1;

998 a| 172093;

999 a| HF5415.15 .C47w| LCc| 1i| 310372001982677d| 5/6/2009e| 9/2/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 7/12/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.

Author/creator	Choffray, Jean-Marie
Other author	Lilien, Gary L., 1946-
Format	Book
Publication Info	New York : Wiley, ©1980.
Description	xv, 294 pages : illustrations ; 25 cm.
Subjects	Product management. Product management--Case studies. New products.

Series	Ronald series on marketing management Ronald series on marketing management. ^A632278
General note	"A Ronald Press publication."
General note	Includes indexes.
Bibliography note	Bibliography: p. 274-285.
LCCN	80011347
ISBN	0471049182

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Joyner	General Stacks	HF5415.15 .C47	✔ Available	Place Hold

Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.

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