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Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes.
| Author/creator | Cespedes, Frank V., 1950- |
| Format | Book |
| Publication Info | Boston, Mass. : Harvard Business School Press, ©1995. |
| Description | xxvii, 307 pages : illustrations ; 25 cm |
| Subjects |
| Contents | The need for tighter linkages -- The marketing gearbox : roles and responsibilities -- Marketing dialects -- Structural linkages -- Market research and information systems -- Career paths and training programs -- Account management systems -- Sales compensation -- Customer service -- Building concurrent marketing capabilities. |
| Local note | Little-298140--305131004252Q |
| Bibliography note | Includes bibliographical references (p. 283-296) and index. |
| LCCN | 95004325 |
| ISBN | 0875844448 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .C468 1995 | ✔ Available | Place Hold |