The Management of sport : its foundation and application / Bonnie L. Parkhouse, editor.
| Other author | Parkhouse, Bonnie L. |
| Format | Book |
| Publication Info | St. Louis : Mosby Year Book, ©1991. |
| Description | xviii, 428 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Overview of sport management. Definition, evolution, and curriculum / Bonnie L. Parkhouse -- Career considerations / Dennie R. Kelley ... [et al.] -- Research, theory, and practice / Keith W. Lambrecht -- Theoretical foundations. Accounting and budgeting / Otho G. Bendit, Linda S. Koehler -- Economics / Larry DeBrock -- Sports law : the theoretical aspects / Glenn M. Wong -- Sports law : product liability and employment relations / Annie Clement -- Communications / Bruce Watkins -- Management / P. Chelladurai -- Sport marketing / William A. Sutton -- Applied areas. Accounting and budgeting / Otho G. Bendit, Linda S. Koehler -- Economics in sport / Steve Houlihan, Larry DeBrock -- Sports law case studies : the application / Glenn M. Wong -- Sports law : product liability and employment relations / Annie Clement -- Collegiate trademark licensing / William R. Battle III, Barbara Botsch Bailey, Bruce B. Siegal -- Communications / Bruce Watkins -- Personnel issues / Jed Friend -- Sport marketing / Dianna P. Gray. |
| Contents | (cont.) Strategic sport marketing : case analysis / Brenda G. Pitts, Lawrence W. Fielding -- Computer applications / Terry R. Haggerty -- Ethics / Scott Branvold -- Future directions in sport management. Future directions / Betty van der Smissen. |
| Local note | Little-282147 |
| General note | "With the endorsement of the National Association for Sport and Physical Education." |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 90028465 |
| ISBN | 0801638127 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | GV713 .M35 1991 | ✔ Available | Place Hold |