Product policy : concepts, methods, and strategy / Yoram J. Wind.

Author/creator Wind, Yoram
Format Book
Publication InfoReading, Mass. : Addison-Wesley Pub. Co., ©1982.
Description666 pages : illustrations ; 24 cm.
Subjects

SeriesAddison-Wesley marketing series
Addison-Wesley series in marketing. UNAUTHORIZED
Local noteLittle-230605 - $28.95
General noteIncludes index.
Bibliography noteBibliography: p. [623]-648.
LCCN 80020004
ISBN0201083434 :

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.15 .W56 ✔ Available Place Hold