Product policy : concepts, methods, and strategy / Yoram J. Wind.
| Author/creator | Wind, Yoram |
| Format | Book |
| Publication Info | Reading, Mass. : Addison-Wesley Pub. Co., ©1982. |
| Description | 666 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Addison-Wesley marketing series Addison-Wesley series in marketing. UNAUTHORIZED |
| Local note | Little-230605 - $28.95 |
| General note | Includes index. |
| Bibliography note | Bibliography: p. [623]-648. |
| LCCN | 80020004 |
| ISBN | 0201083434 : |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.15 .W56 | ✔ Available | Place Hold |