ECU Libraries Catalog

Marketing research : private and public sector decisions / David A. Aaker, George S. Day.

Author/creator Aaker, David A.
Other author/creatorDay, George S.
Format Book and Print
Publication InfoNew York : Wiley, ©1980.
Descriptionxvi, 628 pages : illustrations ; 25 cm.
Series Wiley series in marketing
Wiley series in marketing. ^A246801
Local noteLittle-124023 - $23.95
Bibliography noteIncludes bibliographical references and index.
LCCN 79018532

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .A14 ✔ Available Place Hold