Attitude research reaches new heights / Charles W. King and Douglas J. Tigert, editors.
| Author/creator | American Marketing Association |
| Other author | King, Charles W. |
| Other author | Tigert, Douglas J. |
| Format | Book |
| Publication Info | [Chicago] : [American Marketing Association], [1971?] |
| Description | vii, 339 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Bibliography series (American Marketing Association) ; no. 14 Marketing research techniques Bibliography series (American Marketing Association) ; no. 14. ^A24730 Marketing research techniques. UNAUTHORIZED |
| General note | Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970. |
| Bibliography note | Includes bibliographies. |
| LCCN | 79028982 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .A443 | ✔ Available | Place Hold |