Understanding physician-pharmaceutical industry interactions / Shaili Jain.
| Author/creator | Jain, Shaili, 1974- |
| Format | Book |
| Publication Info | Cambridge [England] ; New York : Cambridge University Press, 2007. |
| Description | xviii, 141 pages ; 24 cm |
| Subjects |
| Contents | Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients perceptions of physicians acceptance of gifts from the pharmaceutical industry -- |
| Contents | To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician pharmaceutical industry interactions (PPII), the law and the media -- Direct to consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2006037016 |
| ISBN | 9780521868648 : |
| ISBN | 0521868645 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Laupus | Books - Stacks | W 62 J25U 2007 | ✔ Available | Place Hold |