Dynamic competitive strategy & product life cycles / Chester R. Wasson.
| Author/creator | Wasson, Chester R. |
| Format | Book |
| Edition | 3d. ed. |
| Publication Info | Austin, Tex. : Austin Press, 1978. |
| Description | vi, 376 pages : illustrations ; 23 cm |
| Subjects |
| Local note | Little-249579 |
| General note | Published in 1971 under title: Product management: product life cycles and competitive marketing strategy. |
| General note | Includes index. |
| Bibliography note | Bibliography: p. 367-370. |
| LCCN | 73093479 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.15 .W375X 1978 | ✔ Available | Place Hold |