Dynamic competitive strategy & product life cycles / Chester R. Wasson.

Author/creator Wasson, Chester R.
Format Book
Edition3d. ed.
Publication InfoAustin, Tex. : Austin Press, 1978.
Descriptionvi, 376 pages : illustrations ; 23 cm
Subjects

Local noteLittle-249579
General notePublished in 1971 under title: Product management: product life cycles and competitive marketing strategy.
General noteIncludes index.
Bibliography noteBibliography: p. 367-370.
LCCN 73093479

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.15 .W375X 1978 ✔ Available Place Hold