An Information processing theory of consumer choice / James R. Bettman.

Author/creator Bettman, James R.
Format Book
Publication InfoReading, Mass. : Addison-Wesley Pub. Co., ©1979.
Descriptionxiv, 402 pages : illustrations ; 25 cm.
Subjects

SeriesAdvances in marketing series
Advances in marketing series. ^A647948
General noteIncludes indexes.
Bibliography noteBibliography: p. 355-382.
LCCN 78052496
ISBN0201008343

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HC79.C6 B46 ✔ Available Place Hold