An Information processing theory of consumer choice / James R. Bettman.
| Author/creator | Bettman, James R. |
| Format | Book |
| Publication Info | Reading, Mass. : Addison-Wesley Pub. Co., ©1979. |
| Description | xiv, 402 pages : illustrations ; 25 cm. |
| Subjects |
| Series | Advances in marketing series Advances in marketing series. ^A647948 |
| General note | Includes indexes. |
| Bibliography note | Bibliography: p. 355-382. |
| LCCN | 78052496 |
| ISBN | 0201008343 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HC79.C6 B46 | ✔ Available | Place Hold |