Tools

LEADER 02907cam a2200553 a 4500

001 ocm51607268;

003 OCoLC;

005 20141212015756.0;

008 030128s2003 ilu b 001 0 eng ;

010 a| 2003001922;

019 a| 492881790a| 731274679;

020 a| 0838908489;

020 a| 9780838908488;

035 a| (Sirsi) H1024914;

035 a| (OCoLC)51607268z| (OCoLC)492881790z| (OCoLC)731274679;

049 a| EREE;

050 00 a| Z716.3b| .S54 2003;

060 4 a| Z 716.3;

082 00 a| 021.72| 21;

100 1 a| Siess, Judith A.=| ^A560924;

245 14 a| The visible librarian :b| asserting your value with marketing and advocacy /c| Judith A. Siess.;

260 a| Chicago :b| American Library Association,c| 2003.;

300 a| xvi, 154 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 123-146) and index.;

505 0 a| The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.;

520 a| Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.;

650 0 a| Librariesx| Public relations.=| ^A48527;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Advertisingx| Libraries.=| ^A53419;

650 0 a| Public services (Libraries)=| ^A560925;

650 12 a| Libraries.=| ^A918531;

650 12 a| Librarians.=| ^A923141;

650 12 a| Library Services.=| ^A919562;

650 12 a| Public Relations.=| ^A917725;

650 12 a| Marketing.=| ^A930905;

650 22 a| Consumer Behavior=| ^A918858;

949 a| Z716.3.S54 2003h| JOYNER48o| jsesi| 30372011513329;

994 a| C0b| ERE;

096 a| Z 716.3b| S573v 2003;

590 a| Little-355979--305131058315Z;

096 a| Z 716.3 S573v 2003;

596 a| 1 2 4;

998 a| 1562506;

999 a| Z 716.3 S573V 2003w| NLMc| 1i| 31740005980648d| 10/4/2012e| 8/23/2012f| 4/13/2011g| 2l| HSLBKm| HSLn| 2p| $41.00r| Ys| Yt| HBKu| 7/14/2003x| BOOKz| HSTACKSo| .STAFF. 0;

999 a| Z716.3.S54 2003w| LCc| 1i| 30372011513329l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 9/10/2013x| BOOKz| JSTACKSo| .STAFF. jses;

The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.

Author/creator	Siess, Judith A.
Format	Book
Publication Info	Chicago : American Library Association, 2003.
Description	xvi, 154 pages ; 23 cm
Subjects	Libraries--Public relations. Libraries--Marketing. Advertising--Libraries. Public services (Libraries) Libraries. Librarians. Library Services. Public Relations. Marketing. Consumer Behavior

Contents	The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.
Abstract	Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.
Local note	Little-355979--305131058315Z
Bibliography note	Includes bibliographical references (p. 123-146) and index.
LCCN	2003001922
ISBN	0838908489
ISBN	9780838908488

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3.S54 2003	✔ Available	Place Hold
Laupus	Books - Stacks	Z 716.3 S573V 2003	✔ Available	Place Hold

The visible librarian : asserting your value with marketing and advocacy / Judith A. Siess.

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