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LEADER 01294cam a2200373 i 4500

001 ocm04495188;

005 20141212013830.0;

008 780828s1979 njua b 001 0 eng ;

010 a| 78009893;

020 a| 0139397027 (pbk.) :c| $5.95;

020 a| 0139397108 :c| $9.95;

035 a| (Sirsi) o04495188;

035 a| (OCoLC)04495188;

049 a| ERE*;

050 00 a| PN4731b| .M24;

082 0 a| 070.4/3;

100 1 a| McCombs, Maxwell E.=| ^A553405;

245 10 a| Using mass communication theory /c| Maxwell E. McCombs, Lee B. Becker.;

300 a| x, 148 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 0 a| Prentice-Hall perspectives in mass communication;

500 a| Includes index.;

504 a| Bibliography: p. 135-143.;

650 0 a| Journalism.=| ^A15728;

650 0 a| Communication.=| ^A280;

700 1 a| Becker, Lee B.,d| 1948-=| ^A112653;

919 a| BOOK;

596 a| 1;

998 a| 153243;

999 a| PN4731 .M24w| LCc| 1i| 310372001766306d| 3/26/2013e| 1/21/2005f| 3/26/2013g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 5/31/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Using mass communication theory / Maxwell E. McCombs, Lee B. Becker.

Author/creator	McCombs, Maxwell E.
Other author	Becker, Lee B., 1948-
Format	Book
Publication Info	Englewood Cliffs, N.J. : Prentice-Hall, ©1979.
Description	x, 148 pages : illustrations ; 23 cm.
Subjects	Journalism. Communication.

Series	Prentice-Hall perspectives in mass communication
General note	Includes index.
Bibliography note	Bibliography: p. 135-143.
LCCN	78009893
ISBN	0139397027 (pbk.) :
ISBN	0139397108 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN4731 .M24	✔ Available	Place Hold

Using mass communication theory / Maxwell E. McCombs, Lee B. Becker.

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