Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.
| Author/creator | Naert, P. A. |
| Other author | Leeflang, P. S. H. |
| Format | Book |
| Publication Info | Leiden ; Boston : Martinus Nijhoff Social Sciences Division ; Hingham, Mass. : Distributed by Kluwer Boston, 1978. |
| Description | xii, 406 pages : illustrations ; 23 cm |
| Subjects |
| General note | Includes indexes. |
| Bibliography note | Bibliography: p. [374]-394. |
| LCCN | 78317406 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .N213 | ✔ Available | Place Hold |