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001 ocn163625360;

003 OCoLC;

005 20141212012442.0;

008 070808s2007 caua b 000 0 eng ;

010 a| 2007032916;

020 a| 9780761935889 (hard back);

020 a| 0761935886 (hard back);

029 1 a| AU@b| 000042096145;

029 1 a| NZ1b| 11615320;

035 a| (Sirsi) o163625360;

035 a| (OCoLC)163625360;

043 a| a-ii---;

049 a| EREE;

050 00 a| HF5415.12.I5b| V45 2007;

070 0 a| HF5415.12.I5b| V45 2007;

082 00 a| 658.800954/0917342| 22;

100 1 a| Velayudhan, Sanal Kumar,d| 1955-=| ^A1205890;

245 10 a| Rural marketing :b| targeting the non-urban consumer /c| Sanal Kumar Velayudhan.;

250 a| 2nd ed.;

260 a| Los Angeles ;a| London :b| Response,c| 2007.;

300 a| 249 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [242]-249).;

505 0 a| Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.;

650 0 a| Marketingz| India.=| ^A1239849;

650 0 a| Consumer behaviorz| India.=| ^A231577;

651 0 a| Indiax| Rural conditions.=| ^A24512;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 32.95d| 32.95i| 0761935886n| 0007627636s| active;

938 a| Baker and Taylorb| BTCPn| BK0007627636;

938 a| YBP Library Servicesb| YANKn| 100494570;

938 a| D.K. Agencies (P) Ltd.b| DKAPn| DK-182260-PBK;

980 a| 2009-04-08b| 32.95d| 0e| 31.3f| 676014g| 30372013115578h| 99932896990i| HF 5415.12.I5 V45 2007;

596 a| 1;

998 a| 1458258;

999 a| HF 5415.12.I5 V45 2007w| LCc| 1i| 30372013115578d| 2/29/2016e| 2/8/2016l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 4/17/2009x| BOOKz| JSTACKSo| .STAFF. 0;

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

Author/creator	Velayudhan, Sanal Kumar, 1955-
Format	Book
Edition	2nd ed.
Publication Info	Los Angeles ; London : Response, 2007.
Description	249 pages : illustrations ; 22 cm
Subjects	Marketing--India. Consumer behavior--India. India--Rural conditions.

Contents	Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
Bibliography note	Includes bibliographical references (p. [242]-249).
LCCN	2007032916
ISBN	9780761935889 (hard back)
ISBN	0761935886 (hard back)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 5415.12.I5 V45 2007	✔ Available	Place Hold

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

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