Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

Author/creator Kolb, Bonita M.
Format Book
Edition1st ed.
Publication InfoAmsterdam ; Boston : Butterworth-Heinemann/Elsevier, ©2008.
Descriptionx, 276 pages ; 25 cm
Subjects
Marketing research.
Nonprofit organizations--Marketing.
Nonprofit organizations--Research. --Methodology.

Bibliography noteIncludes bibliographical references and index.
ISBN9780750687607 (pbk.)
ISBN0750687606 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF 5415.2 .K65 2008 ✔ Available Place Hold