Africa rising : how 900 million African consumers offer more than you think

Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

Author/creator	Mahajan, Vijay
Format	Book and Print
Publication Info	Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Description	xii, 260 pages, 16 unnumbered pages of plates : illustrations (chiefly color), maps (chiefly color) ; 24 cm
Subject(s)	Investments, Foreign--Africa. International business enterprises--Africa. Inversiones extranjeras--Africa. Empresas internacionales--Africa. Africa--Commerce. Africa--Economic conditions. Africa--Comercio. Africa--Condiciones económicas.

Contents	Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
Bibliography note	Includes bibliographical references (p. 221-237) and index.
LCCN	2008012190
ISBN	0132339420 (hbk. : alk. paper)
ISBN	9780132339421 (hbk. : alk. paper)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 3876.5 .M34 2009	✔ Available	Place Hold