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LEADER 02385cam a22005174a 4500

001 ocn256763859;

003 OCoLC;

005 20141212012350.0;

008 080917s2009 nyuaf b 001 0beng ;

010 a| 2008040118;

020 a| 9781403978950;

020 a| 1403978956;

029 1 a| NZ1b| 12791113;

035 a| (Sirsi) o256763859;

035 a| (OCoLC)256763859;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5810.O34b| A3 2009;

082 00 a| 659.092a| B2| 22;

100 1 a| Roman, Kenneth.=| ^A130244;

245 14 a| The king of Madison Avenue :b| David Ogilvy and the making of modern advertising /c| Kenneth Roman.;

246 30 a| David Ogilvy and the making of modern advertising;

250 a| 1st ed.;

260 a| New York :b| Palgrave Macmillan,c| 2009.;

300 a| xiv, 282 pages, 8 unnumbered pages of plates :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [249]-271) and index.;

520 a| Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.;

600 10 a| Ogilvy, David,d| 1911-1999.=| ^A145180;

650 0 a| Advertising executivesz| United Statesv| Biography.=| ^A867665;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Blackwell Book Serviceb| BBUSn| R1758197c| $27.95;

938 a| YBP Library Servicesb| YANKn| 100501359;

938 a| Coutts Information Servicesb| COUTn| 7378662;

980 a| 2009-02-23b| 27.95d| 0e| 23.48f| 632753g| 30372013985012h| 40016378062i| HF 5810.O34 A3 2009;

596 a| 1;

998 a| 1457472;

999 a| HF 5810.O34 A3 2009w| LCc| 1i| 30372013985012d| 3/7/2009l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 3/3/2009x| BOOKz| JSTACKSo| .STAFF. 0;

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

Author/creator	Roman, Kenneth
Format	Book
Edition	1st ed.
Publication Info	New York : Palgrave Macmillan, 2009.
Description	xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Subjects	Ogilvy, David, 1911-1999. Advertising executives--United States. --Biography. Advertising agencies--United States. --History. --20th century. Advertising--United States. --History. --20th century.

Portion of title	David Ogilvy and the making of modern advertising
Abstract	Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Bibliography note	Includes bibliographical references (p. [249]-271) and index.
LCCN	2008040118
ISBN	9781403978950
ISBN	1403978956

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Joyner	General Stacks	HF 5810.O34 A3 2009	✔ Available	Place Hold

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

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