Marketing metaphors and metamorphosis / edited by Philip J. Kitchen.

Other author Kitchen, Philip J.
Format Book
Publication InfoBasingstoke [England] ; New York : Palgrave Macmillan, 2008.
Descriptionxviii, 227 pages : illustrations ; 23 cm
Subjects
Marketing.
Marketing--Management.
Communication in marketing.

Bibliography noteIncludes bibliographical references and index.
LCCN 2008016157
ISBN1403998612 (alk. paper)
ISBN9781403998613 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415 .M2998 2008 ✔ Available Place Hold