Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.

Format Book
Publication InfoChicago : American Marketing Association, ©1978.
Description159 pages ; 23 cm
Subjects

Other author/creatorBonoma, Thomas V.
Other author/creatorZaltman, Gerald.
Other author/creatorAmerican Marketing Association.
Other author/creatorUniversity of Pittsburgh. Graduate School of Business.
General notePapers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976.
Bibliography noteBibliography: p. 145-159.
LCCN 77027509
ISBN0877571066

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5437 .O7 ✔ Available Place Hold