Organizational buying behavior / edited by Thomas V. Bonoma and Gerald Zaltman.
| Format | Book |
| Publication Info | Chicago : American Marketing Association, ©1978. |
| Description | 159 pages ; 23 cm |
| Subjects |
| Other author/creator | Bonoma, Thomas V. |
| Other author/creator | Zaltman, Gerald. |
| Other author/creator | American Marketing Association. |
| Other author/creator | University of Pittsburgh. Graduate School of Business. |
| General note | Papers of a workshop sponsored by the American Marketing Association and the Graduate School of Business, University of Pittsburgh and held at the University of Pittsburgh, April, 1976. |
| Bibliography note | Bibliography: p. 145-159. |
| LCCN | 77027509 |
| ISBN | 0877571066 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5437 .O7 | ✔ Available | Place Hold |