Inside Steve's brain / Leander Kahney.
| Author/creator | Kahney, Leander |
| Format | Book |
| Publication Info | New York : Portfolio, 2008. |
| Description | 294 pages ; 19 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget. |
| Bibliography note | Includes bibliographical references (p. [271]-283) and index. |
| LCCN | 2007049270 |
| ISBN | 9781591841982 |
| ISBN | 1591841984 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD 9696.2.U62 J636 2008 | ✔ Available | Place Hold |