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LEADER 02048cam a22004454a 4500

001 ocn190860097;

003 OCoLC;

005 20141212005016.0;

008 080111s2008 ilua 001 0 eng ;

010 a| 2008000983;

015 a| GBA8A41082| bnb;

016 7 a| 0147032492| Uk;

020 a| 9780838909621 (alk. paper);

020 a| 0838909620 (alk. paper);

029 1 a| NZ1b| 12335334;

035 a| (Sirsi) o190860097;

035 a| (OCoLC)190860097;

049 a| EREE;

050 00 a| Z716.3b| .D68 2008;

082 00 a| 659.19022| 22;

100 1 a| Doucett, Elisabeth.=| ^A784072;

245 10 a| Creating your library brand :b| communicating your relevance and value to your patrons /c| Elisabeth Doucett.;

260 a| Chicago :b| American Library Association,c| 2008.;

300 a| xiii, 124 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

505 0 a| Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Branding (Marketing)=| ^A755863;

994 a| C0b| ERE;

938 a| YBP Library Servicesb| YANKn| 2786058;

938 a| Baker and Taylorb| BTCPn| BK0007683541;

938 a| Baker & Taylorb| BKTYc| 45.00d| 45.00i| 0838909620n| 0007683541s| active;

938 a| Blackwell Book Serviceb| BBUSn| R5722068c| $56.25;

596 a| 1;

998 a| 1396691;

999 a| Z716.3 .D68 2008w| LCc| 1i| 30372014348129d| 4/7/2016e| 11/4/2015f| 7/25/2012g| 2l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 9/10/2008x| BOOKz| JSTACKSo| .STAFF. 0;

Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

Author/creator	Doucett, Elisabeth
Format	Book
Publication Info	Chicago : American Library Association, 2008.
Description	xiii, 124 pages : illustrations ; 23 cm
Subjects	Libraries--Marketing. Branding (Marketing)

Contents	Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.
General note	Includes index.
LCCN	2008000983
ISBN	9780838909621 (alk. paper)
ISBN	0838909620 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .D68 2008	✔ Available	Place Hold

Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.

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