Survey research in the United States : roots and emergence, 1890-1960 / Jean M. Converse.

Author/creator Converse, Jean M., 1927-
Format Book
Publication InfoBerkeley : University of California Press, ©1987.
Descriptionxv, 564 pages ; 24 cm
Subjects

Contents The reformist ancestor of policy: the social survey -- The more elegant ancestor of science: attitude measurement in psychology and sociology -- The most direct line, business: market research and opinion polling -- The prewar years: academic entrepreneurs and survey/poll data -- The wartime experience in policy research -- The wartime experience in science (I) -- The wartime experience in science (II) -- General perspectives and anticipations -- The Bureau of Applied Social Research: the first wave -- The National Opinion Research Center: from the margins of commercial polling -- The Survey Research Center at Michigan: from the margins of government -- The academic establishment of survey research: a summary and evaluation.
General noteIncludes index.
Bibliography noteBibliography: p. 419-545.
LCCN 85024500
ISBN0520053990
ISBN9780520053991

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HA31.2 .C66 1987 ✔ Available Place Hold