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LEADER 02076cam a22004698a 4500

001 ocn225442730;

003 OCoLC;

005 20141212004233.0;

008 080305s2008 nyu 000 0 eng ;

015 a| GBA8571682| bnb;

016 7 a| 0145900162| Uk;

020 a| 9781586484682 (hbk.);

020 a| 1586484680 (hbk.);

035 a| (Sirsi) o225442730;

035 a| (OCoLC)234362082;

049 a| EREE;

050 4 a| HF5415.1255;

050 4 a| HD69.B7b| C66 2008;

082 04 a| 658.8272| 22;

100 1 a| Conley, Lucas.=| ^A781914;

245 10 a| OBD :b| the illusion of business and the business of illusion /c| Lucas Conley.;

246 3 a| Obsessive Branding Disorderb| The Illusion of Business and the Business of Illusion.;

263 a| 200807;

300 a| 230 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

505 0 a| Loyalty beyond reason -- A branding company town -- Feeding the monster -- Buying our way into being -- Ad creep -- Poisoning the grapevine -- Invisible branding -- Getting inside our heads -- Getting personal -- The future of an illusion.;

520 a| Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Branding (Marketing)x| Social aspects.=| ^A755863;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 22.95d| 17.21i| 1586484680n| 0006992708s| active;

938 a| Blackwell Book Serviceb| BBUSn| R9715005c| $22.95;

938 a| Coutts Information Servicesb| COUTn| 5776938c| £13.99;

938 a| YBP Library Servicesb| YANKn| 2524538;

596 a| 1;

998 a| 1389381;

999 a| HD69.B7 C66 2008w| LCc| 1i| 30372014017120d| 4/30/2011e| 9/30/2008l| JGESm| JOYNERn| 2q| 1r| Ys| Yt| JGESBKu| 7/7/2008x| BOOKz| JSTACKSo| .STAFF. 0;

OBD : the illusion of business and the business of illusion / Lucas Conley.

Author/creator	Conley, Lucas
Format	Book
Publication Info	New York : PublicAffairs ; London : Perseus Running [distributor], 2008.
Description	230 pages ; 22 cm
Subjects	Brand name products. Branding (Marketing) Branding (Marketing)--Social aspects.

Variant title	Obsessive Branding Disorder The Illusion of Business and the Business of Illusion.
Contents	Loyalty beyond reason -- A branding company town -- Feeding the monster -- Buying our way into being -- Ad creep -- Poisoning the grapevine -- Invisible branding -- Getting inside our heads -- Getting personal -- The future of an illusion.
Abstract	Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.
ISBN	9781586484682 (hbk.)
ISBN	1586484680 (hbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 C66 2008	✔ Available	Place Hold

OBD : the illusion of business and the business of illusion / Lucas Conley.

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