Starbucked : a double tall tale of caffeine, commerce, and culture / Taylor Clark.

Author/creator Clark, Taylor, 1979-
Format Book
Edition1st ed.
Publication InfoNew York : Little, Brown, 2007.
Description297 pages ; 25 cm
Supplemental ContentTable of contents only
Supplemental ContentPublisher description
Supplemental ContentContributor biographical information
Subjects

Contents Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop.
Abstract The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.
Bibliography noteIncludes bibliographical references (p. 275-289) and index.
LCCN 2007013074
ISBN9780316013482
ISBN031601348X

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD9199.U52 S733 2007 ✔ Available Place Hold