Meatball sundae : is your marketing out of sync? / Seth Godin.
| Author/creator | Godin, Seth |
| Format | Book |
| Publication Info | New York : Portfolio, 2007. |
| Description | xxiii, 232 pages : illustrations ; 19 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Portion of title | Is your marketing out of sync? |
| Contents | pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies. |
| Local note | Little-351320--305131030436T |
| LCCN | 2007023690 |
| ISBN | 9781591841746 |
| ISBN | 1591841747 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .G564 2008 | ✔ Available | Place Hold |