Reconfiguring public relations : ecology, equity, and enterprise / David McKie and Debashish Munshi.
| Author/creator | McKie, David, 1947- |
| Other author | Munshi, Debashish. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | London ; New York : Routledge, 2007. |
| Description | xiii, 180 pages ; 24 cm. |
| Supplemental Content | Table of contents only |
| Subjects |
| Series | Routledge advances in management and business studies ; 33 Routledge advances in management and business studies 33. ^A519670 |
| Contents | Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next ? (1) : empowering differences, learning from leadership, and equity in management after In search of excellence -- What's next ? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight. |
| Bibliography note | Includes bibliographical references (p. [146]-172) and index. |
| LCCN | 2006039491 |
| ISBN | 0415394082 (hbk.) |
| ISBN | 020395663X (ebk.) |
| ISBN | 9780415394086 (hbk.) |
| ISBN | 9780203956632 (ebk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD59 .M355 2007 | ✔ Available | Place Hold |