Reconfiguring public relations : ecology, equity, and enterprise / David McKie and Debashish Munshi.

Author/creator McKie, David, 1947-
Other author Munshi, Debashish.
Format Book
Edition1st ed.
Publication InfoLondon ; New York : Routledge, 2007.
Descriptionxiii, 180 pages ; 24 cm.
Supplemental ContentTable of contents only
Subjects

SeriesRoutledge advances in management and business studies ; 33
Routledge advances in management and business studies 33. ^A519670
Contents Locating the project, the personal, and the geo-politics of publishing -- Signs of the times : assessing the present and revisiting the past -- Pluralising theory : academic empires, excellence, and global implications -- Moving the settings : multiple diversities and requisite varieties -- Not enough said : decolonising PR through postcolonial frameworks -- What's next ? (1) : empowering differences, learning from leadership, and equity in management after In search of excellence -- What's next ? (2) : accounting for value and returns on the real -- Questioning professionalism : cover stories, disciplines, and identities -- PR History (Ltd) : postmodernising empiricism, selling stories, and telling tales -- Back to futures : losing control and cultivating foresight.
Bibliography noteIncludes bibliographical references (p. [146]-172) and index.
LCCN 2006039491
ISBN0415394082 (hbk.)
ISBN020395663X (ebk.)
ISBN9780415394086 (hbk.)
ISBN9780203956632 (ebk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD59 .M355 2007 ✔ Available Place Hold