Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.

Author/creator Smit, Barbara
Format Book
Edition1st ed.
Publication InfoNew York : Ecco, ©2008.
Descriptionxvi, 384 pages : illustrations ; 24 cm
Subjects

Contents Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
Abstract Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Bibliography noteIncludes bibliographical references (p. 345-368) and index.
ISBN9780061246579
ISBN0061246573

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD 9992.G34 A354 2008 ✔ Available Place Hold