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LEADER 01700cam a22004454a 4500

001 ocn181072576;

003 OCoLC;

005 20141212003030.0;

008 071102s2008 nyuaf b 001 0 eng ;

010 a| 2007045418;

020 a| 9780805864557 (alk. paper);

020 a| 0805864555 (alk. paper);

020 a| 9780805864540 (hbk.);

020 a| 0805864547 (hbk.);

035 a| (Sirsi) o181072576;

035 a| (OCoLC)181072576;

049 a| EREE;

050 00 a| HF5415.1255b| .B39 2008;

082 00 a| 658.8/272| 22;

100 1 a| Batey, Mark.=| ^A770499;

245 10 a| Brand meaning /c| Mark Batey.;

300 a| xix, 257 pages, 2 unnumbered pages of plates :b| illustrations (some color) ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 225-232) and indexes.;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Product management.=| ^A17217;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 29.95d| 29.95i| 0805864555n| 0007464456s| active;

938 a| Baker & Taylorb| BKTYc| 59.95d| 59.95i| 0805864547n| 0007464455s| active;

938 a| Blackwell Book Serviceb| BBUSn| R6700725c| $59.95;

938 a| YBP Library Servicesb| YANKn| 2745579;

980 a| 2008-04-15b| 29.95d| 0e| 28.45f| 391625g| 30372013993362h| 40015301180i| HF 5415.1255 .B39 2008;

596 a| 1;

998 a| 1351016;

999 a| HF 5415.1255 .B39 2008w| LCc| 1i| 30372013993362d| 5/18/2011e| 4/26/2011f| 2/7/2011g| 1l| JGESm| JOYNERn| 10r| Ys| Yt| JGESBKu| 4/22/2008x| BOOKz| JSTACKSo| .STAFF. 0;

Brand meaning / Mark Batey.

Author/creator	Batey, Mark
Format	Book
Publication Info	New York : Routledge, ©2008.
Description	xix, 257 pages, 2 unnumbered pages of plates : illustrations (some color) ; 24 cm
Subjects	Branding (Marketing) Product management.

Bibliography note	Includes bibliographical references (p. 225-232) and indexes.
LCCN	2007045418
ISBN	9780805864557 (alk. paper)
ISBN	0805864555 (alk. paper)
ISBN	9780805864540 (hbk.)
ISBN	0805864547 (hbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF 5415.1255 .B39 2008	✔ Available	Place Hold

Brand meaning / Mark Batey.

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